Data Co-op Update Logs - Issue #21

Data Co-op Update Logs - Issue #21
Photo by Max Bender / Unsplash

All Digital data assets have been updated.

Note: 3.5B IP/MAID pairs were added in the last 60 days - That's a 300% increase compared to the last release.

Available Product Schemas

  • MAID/HEM Extract 2.9 - Last Updated: 8-19-22
  • IP/MAID Extract 1.9 - Last Updated: 8-19-22
  • IP/MAID DA Extract 1.5 - Last Updated: 8-19-22
  • MAID/HEM DA Extract 1.5 - Last Updated: 8-19-22
  • IP>Company 1.3 - Last Updated: 8-19-22
  • Full B2B Contact Data 4.1 - Last Updated: 8-5-22
  • B2C Contact Data 1.3 - Last Updated: 8-5-22
  • Firmographic Data 1.6 - Last Updated: 8-5-22

Digital Data Asset Release Notes

  • MAID/HEM: 200M additional pairs were added
  • IP/MAID DA (last 60 days): The co-op 3X'd the number of IP/MAID pairs from 1.2B to 4.7B
  • We are currently onboarding more partners to bolster our MAID/HEM/IP datasets. These new partners will help increase the overall amount of data, while also providing for more signal to triangulate against, allowing for better resolution and efficacy across our digital products

Co-op Sponsored Projects Update

  1. User Interface: Co-op enabled UI for B2B data asset
  2. APIs: Working on scoping out first APIs (starting to have priority conversations with members)
  3. Graphing Database: We are implementing this to improve our B2B/B2C connections- as use cases are tested and confirmed we will update you
  4. Captive Tag Family: This enables us to now capture real-time events from our members and their clients. Additionally, we are expanding its capabilities- stay tuned for more information over the coming months
  5. Audiences: We are piloting a number of new processes to improve our ability to generate custom audiences. Please email me if you are interested in learning more
  6. Co-op Cookie pool: We have built a massive asset of over 500M cookies and are working on testing its efficacy. Please email me if you are interested in learning more

If you are subscribed to the IP/MAID, MAID/HEM, IP/MAID DA, MAID/HEM DA, and IP>Company you will receive a separate email with the bucket locations.

Please email if you have any questions regarding the most recent data delivery updates and if there are any data projects or issues that you’d like to see prioritized that we have not mentioned.

We appreciate all of your feedback,

Nick Weldon, Co-founder of The Data Co-op