Data Co-op Update Logs - Issue #24

The co-op has officially begun implementing its identity graphing functionality into data assets! We're already noticing a material uplift in linkage capabilities. See updated counts because of it below.

IP>Company 2.2 is here! The co-op has increased the number IP>Company linkages from 12M to over 34M!

B2B 4.3 is available! With a focus on quality in release 4.3, the co-op grew from 133M US profiles to +140M. Additionally, there was a net-churn of 12M profiles (9% month-over-month) - confirming that the co-op's data validation strategy is working effectively.

Available Product Schemas

• Full B2B Contact Data 4.3 - Last Updated: 10-10-22
• Firmographic Data 1.8 - Last Updated: 10-10-22
• IP>Company 2.2 - Last Updated: 10-7-22
• MAID/HEM Extract 2.11 - Last Updated: 9-16-22
• IP/MAID Extract 1.11 - Last Updated: 9-16-22
• IP/MAID DA Extract 1.7 - Last Updated: 9-16-22
• MAID/HEM DA Extract 1.7 - Last Updated: 9-16-22
• B2C Contact Data 1.3 - Last Updated: 8-5-22

IP> Company 2.2

In the last 60 days, the co-op was able to resolve 8.3B IP to company observed events. Resulting in an average of 244 observed events of each IP>Company linkage. Additional notes:

• Increased the number of IP addresses associated with a company by from 12.4M to 34.4M (270% month-over-month increase)
• Increased the number of distinct companies associated with an IP address by 40%

Note: the co-op is working on additional features to help give more transparency into our associations. These features include exposing the number of observed events associated with the IP>Company linkage and arraying the additional companies observed at a given IP.

B2B Contact 4.3

Here are the release notes for B2B 4.3:

• The co-op added +19M net new profiles
• The co-op processed a record number of email response signals, increasing the fill-rate of validated emails for Manger+ titles by over 50%
• The co-op processed a record amount of calling disposition data
• The co-op implemented a new technique to filter between direct dials and companies numbers - improving the overall accuracy of direct numbers

Note: the co-op is working on features that help expose additional  value from the email activity/ calling disposition data (new statuses, # of email sends, etc). Please email us directly if you'd like to be apart of those conversations.

Co-op Sponsored Projects Update

1. User Interface: Co-op enabled UI for B2B data asset - Internal testing to begin next week
2. Graphing Database: We are implementing this to improve our B2B/B2C connections - First iteration of personID is currently in development
3. Captive Tag Family: This enables us to capture real-time events from our members and their clients - Please email us if you are interested in learning more
4. Audiences: We are piloting a number of new processes to improve our ability to generate custom audiences - Please email us if you are interested in learning more
5. Co-op Cookie pool: We’ve built a +500M cookie/ HEM pool - Please email us if you are interested in learning more

If you are subscribed to the B2B Export and IP>Company you will receive a separate email with the bucket locations + any additional schema related notes.

If you have any questions regarding the most recent data delivery updates or if there are any data projects that you’d like to see prioritized please email nick@join5x5.com.

We appreciate all of your feedback,

Nick Weldon, Co-founder of The Data Co-op